User Engagement and Strategies of User Attraction in the Age of Attention Economy: A Case Study of Khabar Fori Channel in Telegram

One of the most important and widely used mean in todays world is media depends on a number of factors to guarantee their success. an important part of these factors in today's world is no doubt economical factors. the exponential growth of media and information overload have caused the audience attention to media and the information sent by them to become a scared resource in the field of media economics. thus in the world of communication what is important for a media is the number of audiences and their attentions. this led the media economics to gain an independent nature form the industrial economics and has made attention economy one of its main branches. audience attention and their engagement is one of the major challenge faced by news agencies in the world of media. using attention economy to attract audiences is of profound importance. while the news industry is in free fall, facebook rode its year of nonstop scandals to record profits, reporting a net fourth-quarter income in 2018 of nearly $6.9 billion, up 61 percent from the same period in 2017. the main research problem we are trying to solve is that most news agencies income resources are heavily dependent on government budgets and limited advertising and if government cuts these supports, these news agencies will face serious economical problems. due to the facts, we have tried to identify the strategies for audience attention using user engagement methods based on well established principles of attention economy discipline. indeed, the media sells their audiences attention to the advertisers and the value of media trade mark has a positive correlation with the amount of audience attention. therefore, understanding the flow of attention and its input/output to/from a media is important. our research methodology is based on a case-study approach. in order to find and appropriate case- study we investigated and  surveyed number of telegram news channels which are not using government budgets and have their own income resources. based on the number of members and visitors,  we selected khabar fori  channel with more than 2  millions members.  we then  carried out an in-depth interview with these channels manager and their financial personals. among   10 active staffs,  we interviewed five who were more related to our research aims.  by analyzing our findings from these interviews, we reached conclusions  which we report in the next section. findings: according to our findings, khabar fori channel have employed a number of strategies to attract and engage more  audiences to earn both more income and credit. these strategies are knowing their people's taste and adapt to it, considering cyberspace as a tool for advertising and making money, try to gain majorities trust through political neutralism, creating media wave, broadcasting content according to a professional content. broadcasting algorithm continuously monitoring and analyzing messages and views of their audiences to know their tastes  and needs. our research contributions are 3folds: first we explained the strategies for attracting audience attraction we then discussed  new methods for making more income through attention economy finally we hope other news agencies who benefits from this research to increase the income.

User engagement and strategies of user attraction in the age of attention economy: a case study of khabar fori channel in telegram

One of the most important and widely used mean in todays world is media depends on a number of factors to guarantee their success. An important part of these factors in today's world is no doubt Economical factors. The exponential growth of Media and information overload have caused the audience attention to media and the information sent by them to become a scared resource in the field of Media economics. Thus in the world of communication what is important for a media is the number of audiences and their attentions. This led the media economics to gain an independent nature form the industrial economics and has made attention economy one of its main branches. Audience attention and their engagement is one of the major challenge faced by news agencies in the world of Media. Using attention economy to attract audiences is of profound importance. While the news industry is in free fall, Facebook rode its year of nonstop scandals to record profits, reporting a net fourth-quarter income in 2018 of nearly $6.9 billion, up 61 percent from the same period in 2017. the main research problem we are trying to solve is that most news agencies income resources are heavily dependent on government budgets and limited advertising and if government cuts these supports, these news agencies will face serious economical problems. Due to the facts, we have tried to identify the strategies for audience attention using user engagement methods based on well established principles of attention economy discipline. Indeed, the media sells their audiences attention to the advertisers and the value of media trade mark has a positive correlation with the amount of audience attention. Therefore, understanding the flow of attention and its input/output to/from a media is important. Our research methodology is based on a case-study approach. In order to find and appropriate case- study we investigated and  surveyed number of telegram news channels which are not using government budgets and have their own income resources. Based on the number of members and visitors,  We selected khabar Fori  channel with more than 2  millions members.  We then  carried out an in-depth interview with these channels manager and their financial personals. Among   10 active staffs,  we interviewed five who were more related to our research aims.  By analyzing our findings from these interviews, we reached conclusions  which we report in the next section. Findings: According to our findings, Khabar Fori channel have employed a number of strategies to attract and engage more  Audiences to earn both more income and credit. These strategies are knowing their people's taste and adapt to it, considering cyberspace as a tool for advertising and making money, try to gain majorities Trust through political neutralism, creating Media wave, broadcasting content according to a professional content. Broadcasting algorithm continuously monitoring and analyzing messages and views of their audiences to know their tastes  and needs. Our research contributions are 3folds: first we explained the strategies for attracting audience attraction we then discussed  new methods for making more income through attention economy finally we hope other news agencies who benefits from this research to increase the income.