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modelling media entrepreneurship in social media: sem and mlp-ann approach
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DOR
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20.1001.2.2080297181.1397.2.1.1.1
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نویسنده
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roshandel arbatani taher ,kawamorita hiroko ,ghanbary saeid ,ebrahimi pejman
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منبع
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كنفرانس بين المللي پژوهش در نوآوري و فناوري - 1397 - دوره : 2 - دومین کنفرانس بین المللی پژوهش در نوآوری و فناوری - کد همایش: 20802-97181
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چکیده
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The present paper addresses the need for a quantitative model for media entrepreneurship. in a framework of social media entrepreneurship that is presented by khajeheian (2013), 23 factors are introduced and categorized in five groups. four groups of enterprise, resources, strategy and product are controllable and infrastructure is the uncontrollable group. in the current research, these groups are considered as variables and factors are used as measures. in a survey 305 iranian students responded a questionnaire. sem and mlp-ann used for analysis
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کلیدواژه
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media entrepreneurship ,social media ,digital startup ,entrepreneurial action ,sem
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آدرس
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university of tehran, iran, ondokuz mayis university, turkey, allameh tabataba’i university, iran, rasht branch, islamic azad university, iran
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پست الکترونیکی
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saeid.gh2210@gmail.com
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Modelling media entrepreneurship in social media: SEM and MLP-ANN approach
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Authors
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Roshandel Arbatani Taher ,Kawamorita Hiroko ,Ghanbary Saeid ,Ebrahimi Pejman
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Abstract
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The present paper addresses the need for a quantitative model for media entrepreneurship. In a framework of social media entrepreneurship that is presented by khajeheian (2013), 23 factors are introduced and categorized in five groups. Four groups of enterprise, resources, strategy and product are controllable and infrastructure is the uncontrollable group. In the current research, these groups are considered as variables and factors are used as measures. In a survey 305 Iranian students responded a questionnaire. SEM and MLP-ANN used for analysis.
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Keywords
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media entrepreneurship ,social media ,digital startup ,entrepreneurial action ,SEM
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