Social Platforms and Business Value Proposition in Automobile Industry

Social platforms have created always-on access to audiences. such pervasive presence in the users' lives provide new business opportunities to deliver values to customers, both for new enterprises and for established corporations. this research paper presents an academic effort, that conducted aiming to understand the possibility and identify the characteristics of a social platform-based customer club for irankhodro automobile manufacturing corporation. using document study, workshop outputs and interviews required data collected. population of study consists of employees in different sections of irankhodro as well as irankhodro automobile owners in retailing and maintenance services. findings show that a social platform-based customer club will provide some new business values that a traditional one do not. nine categories of indices have been identified to measure the success of this platform-based customer club in audience engagement.

Social platforms and business value proposition in automobile industry

Social platforms have created always-on access to audiences. Such pervasive presence in the users' lives provide new business opportunities to deliver values to customers, both for new enterprises and for established corporations. This research paper presents an academic effort, that conducted aiming to understand the possibility and identify the characteristics of a social platform-based customer club for Irankhodro automobile manufacturing corporation. Using document study, workshop outputs and interviews required data collected. population of study consists of employees in different sections of Irankhodro as well as Irankhodro automobile owners in retailing and maintenance services. Findings show that a social platform-based customer club will provide some new business values that a traditional one do not. Nine categories of indices have been identified to measure the success of this platform-based customer club in audience engagement.