organizational entrepreneurship in public media broadcasting: use of gamification to knowledge sharing

Media businesses become increasingly knowledge-intensive. so, there is a growing interest in developing new techniques to enhance knowledge sharing between people, that is conducive to creating and producing the knowledge-based products. one of the main barriers for knowledge sharing is the lack of employees’ motivation which can be improved by using gamification. objectives: achieve a better understanding of the motivational needs and user types of irib's employees in order to gamify knowledge sharing process. methods/approach: we conducted semi-structured interviews with 15 employees and managers of the irib organization. qualitative analysis on the research data was conducted in three steps: transcribing data; reading and coding and organizing categories. results: most of irib's employees inspired by intrinsic motivations include status, power, learning, autonomy, and community. security is the only and most critical extrinsic motivation in irib organization. moreover, we have found three categories of user types namely achiever, socializer, discoverer, and survivor. conclusions: our study identified main motivators of media staff that create a sense of happiness and motivation to share knowledge. finally, we offer new insights about media employees' user types in the gamified knowledge sharing system

Organizational entrepreneurship in public media broadcasting: use of gamification to knowledge sharing

media businesses become increasingly knowledge-intensive. So, there is a growing interest in developing new techniques to enhance knowledge sharing between people, that is conducive to creating and producing the knowledge-based products. One of the main barriers for knowledge sharing is the lack of employees’ motivation which can be improved by using Gamification. Objectives: achieve a better understanding of the motivational needs and user types of IRIB's employees in order to gamify knowledge sharing process. Methods/Approach: we conducted semi-structured interviews with 15 employees and managers of the IRIB organization. Qualitative analysis on the research data was conducted in three steps: transcribing data; reading and coding and organizing categories. Results: most of IRIB's Employees inspired by intrinsic motivations include status, power, learning, autonomy, and community. Security is the only and most critical extrinsic motivation in IRIB organization. Moreover, we have found three categories of user types namely achiever, socializer, discoverer, and survivor. Conclusions: our study identified main motivators of media staff that create a sense of happiness and motivation to share knowledge. Finally, we offer new insights about media employees' user types in the gamified knowledge sharing system