pricing in the green sustainable supply chain under the game theory approach and based on three indicators

Today, increasing greenhouse gas emission and its destructive effects on lifestyle and health have made humans aware and responsible for their environment and therefore, providing a solution to reduce emission has become essential. hence, reducing carbon emissions in the manufacturing by investing in changing the production process and applying the state law based on capacity and balance is the solution that is considered in this article. additionally, in today's competitive world, companies are forced to offer a variety of products to meet customer satisfaction and gain more market share. the level of retail effort, product quality, and product sustainability to meet customer satisfaction and demand are important factors considered in this paper. as using these motivational factors cost, it affects the final price. therefore, pricing strategy and choosing the right price that is tailored to the financial strength of customers also play an important role in market demand that has been considered in the study. in this article, we have a two-tier supply chain consisting of a manufacturer and a retailer that sells the product in combination and ultimately delivers it to the customer. the products in integrated section are delivered directly to the customer from the manufacturer and retailer. however, market demand is quite definite, and of course has a linear relationship with the variables, namely, level of stability, quality and compatibility of green product with the environment. finally, we came to the conclusion that in order to get a higher profit for the producer, the retailer and the entire supply chain, the integrated sales method based on the manufacturer and the retailer shall be used.