evaluation of logistics distribution channel using mcdm model

In this paper, distribution channels were evaluated by logistics and marketing experts on the basis of certain criteria. after the introductory considerations, the following section of the paper refers to the results of the research and the formation of a decisionmaking model. the fucom method was applied to determine the significance of the criteria, and then the distribution channels were evaluated by applying the new marcos method. thereafter, a sensitivity analysis was performed using other mcdm methods to verify the results previously obtained. based on the model, it will be possible to make a decision on selecting a distribution channel of a particular company. the company that needs to make this kind of decision has participated in the survey by providing basic information about its business, products and distribution method so far. the data were collected using a questionnaire forwarded to the management of the company. the last section of the paper is related to the concluding considerations.