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co-creation of the value: a framework for empowering the marketing strategies in emerging markets
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DOR
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20.1001.2.9819110244.1399.2.1.6.9
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نویسنده
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sayyar amirhossein ,shahraki* alireza
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منبع
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كنفرانس بين المللي نوآوري در مديريت كسب و كار و اقتصاد - 1399 - دوره : 2 - دومین کنفرانس بین المللی نوآوری در مدیریت کسب و کار و اقتصاد - کد همایش: 98191-10244 - صفحه:1 -8
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چکیده
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Emerging markets nowadays are playing a key role in world s economy. entering in an emerging market has always had its challenge for companies due to the different market characteristic than developed countries, mostly because of their market heterogeneit
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کلیدواژه
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emerging markets ,market characteristics ,marketing strategy ,s-d logic ,co creation
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آدرس
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university of sistan and baluchestan, iran, university of sistan and baluchestan, iran
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پست الکترونیکی
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shahrakiar@hamoon.usb.ac.ir
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Co-creation of the value: A framework for empowering the marketing strategies in emerging markets
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Authors
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Abstract
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Keywords
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بازار های نوظهور ,مشخصه های رفتاری بازار ,استراتژی بازاریابی ,منطق خدمات محور ,خلق مشترک
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