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model designing of student relationship management (srm)
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DOR
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20.1001.2.9819110244.1399.2.1.366.9
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نویسنده
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tooranloo hossein ,mirghafoori habibollah ,abdolhosseini marzieh
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منبع
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كنفرانس بين المللي نوآوري در مديريت كسب و كار و اقتصاد - 1399 - دوره : 2 - دومین کنفرانس بین المللی نوآوری در مدیریت کسب و کار و اقتصاد - کد همایش: 98191-10244 - صفحه:1 -8
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چکیده
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Today, customer orientation and satisfaction play such critical role in organizations that failure to comply with these approaches eliminates organizations from the competitive market. organizations accepted that in the present business environment, customer relationship creation and management are the main determinants of competition. there are few studies on student relationship management; they have focused on related concepts to this attitude but have not directly developed this concept. this study aims at developing the model of student relationship management (srm) using a new approach.. in this study, we express the mentioned factors; finally, the model of student relationship management was designed.
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کلیدواژه
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student relationship management ,education ,universities ,customer satisfaction
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آدرس
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meybod university, management faculty, ایران, yazd university, department of economics, ایران, university of science and arts, ایران
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Model designing of Student Relationship Management (SRM)
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Authors
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Abstract
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Today, customer orientation and satisfaction play such critical role in organizations that failure to comply with these approaches eliminates organizations from the competitive market. Organizations accepted that in the present business environment, custo
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Keywords
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مدیریت ارتباط با دانشجو ,آموزش ,دانشگاه ها ,رضایت مشتری
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