تبیین پیشران‌های کلیدی موثر بر تحقق‌پذیری گردشگری جامعه‌محور در توسعه روستاهای پیراشهری کلانشهر رشت

گردشگری جامع محور در روستاهای پیراشهری، یک برنامه یا اقدام گروهی از جامعه است که تصمیم گرفته اند در یک صنعت گردشگری محلی در مقیاس کوچک تا متوسط شرکت کنند و آن را توسعه دهند. در این راستا، ازآنجاکه گردشگری جامعه‌محور توسط جوامع محلی آغاز و هدایت می شود، به‌احتمال‌زیاد نتایج مطلوب اجتماعی و اقتصادی را به حداکثر می رساند. ازاین‌رو، پژوهش حاضر باهدف تبیین پیشران های کلیدی موثر بر تحقق‌پذیری گردشگری جامعه محور در توسعه روستاهای پیراشهری رشت انجام‌شده است، ازاین‌رو، ازنظر هدف؛ کاربردی و دارای ماهیت تفسیری و تحلیلی و ازلحاظ روش در گروه پژوهش های کیفی و کمی قرار دارد. به‌منظور تجزیه‌وتحلیل اطلاعات از روش تئوری زمینه ای و آزمون های آماری رگرسیون، تحلیل مسیر و همبستگی استفاده‌شده است. نتایج نشان داد، پیشران های موثر در تحقق پذیری گردشگری جامعه محور در روستاهای پیراشهری رشت شامل: سرمایه گذاری و اعتبارات، افزایش آگاهی و اطلاع‌رسانی درزمینه گردشگری در بین ذینفعان، توان افزایی زنان، ایجاد کمیته های راهبردی برای طرح های گردشگری، تقویت مشارکت اجتماعی، ترسیم الگوی گردشگری جامعه‌محور، اصلاح ساختار قدرت در بخش گردشگری، ایجاد شبکه عرضه، تحلیل سرمایه مقصد گردشگری روستاهای پیراشهری، در نظر گرفتن گردشگری به‌عنوان مکمل توسعه، حفظ فرهنگ محلی در روستاها و مدیریت مطلوب؛ هستند. سپس در فاز کمی پژوهش، بررسی مقادیر ضریب همبستگی پیرسون نشان داد،بین تمامی پیشران های مطرح‌شده با توسعه روستاهای پیراشهری رابطه مثبت و معنی داری در سطح اطمینان 99 درصد وجود دارد. درنهایت نتایج تحلیل مسیر نشان داد، میزان اثرات مستقیم پیشران های (افزایش آگاهی و اطلاع‌رسانی در زمینه گردشگری در بین ذینفعان، تقویت مشارکت اجتماعی، حفظ فرهنگ محلی در روستاها) بیشتر از سایر پیشران ها بوده و پیشران اصلاح ساختار قدرت در بخش گردشگری بیشترین میزان اثرات غیرمستقیم را در توسعه روستاها شامل شده است. همچنین با توجه به نتایج مجموع اثرات علی، پیشران افزایش آگاهی و اطلاع‌رسانی درزمینه گردشگری در بین ذینفعان با مقدار 0.246 بیشترین میزان تاثیر را در توسعه روستاها در ابعاد (اقتصادی، اجتماعی، محیطی و فرهنگی) به خود اختصاص داده است.

explanation of the key drivers affecting the realization of community-oriented tourism in the development of peri-urban villages in rasht metropolis.

the current research has been done with the aim of explaining the effective platforms in the development of war tourism in iran, in this regard; in terms of purpose, it is practical and in terms of method, it is in the group of qualitative and quantitative researches. in order to analyze the information, the contextual theory model and fuzzy aras have been used. the statistical community in the current research also includes experts and elites in the field of study (tourism), which was done using the purposeful sampling method, the number (35) people were selected.the current research has been done with the aim of explaining the effective platforms in the development of war tourism in iran, in this regard; in terms of purpose, it is practical and in terms of method, it is in the group of qualitative and quantitative researches. in order to analyze the information, the contextual theory model and fuzzy aras have been used. the statistical community in the current research also includes experts and elites in the field of study (tourism), which was done using the purposeful sampling method, the number (35) people were selected.the current research has been done with the aim of explaining the effective platforms in the development of war tourism in iran, in this regard; in terms of purpose, it is practical and in terms of method, it is in the group of qualitative and quantitative researches. in order to analyze the information, the contextual theory model and fuzzy aras have been used. the statistical community in the current research also includes experts and elites in the field of study (tourism), which was done using the purposeful sampling method, the number (35) people were selected.the current research has been done with the aim of explaining the effective platforms in the development of war tourism in iran, in this regard; in terms of purpose, it is practical and in terms of method, it is in the group of qualitative and quantitative researches. in order to analyze the information, the contextual theory model and fuzzy aras have been used. the statistical community in the current research also includes experts and elites in the field of study (tourism), which was done using the purposeful sampling method, the number (35) people were selected.the current research has been done with the aim of explaining the effective platforms in the development of war tourism in iran, in this regard; in terms of purpose, it is practical and in terms of method, it is in the group of qualitative and quantitative researches. in order to analyze the information, the contextual theory model and fuzzy aras have been used. the statistical community in the current research also includes experts and elites in the field of study (tourism), which was done using the purposeful sampling method, the number (35) people were selected.the current research has been done with the aim of explaining the effective platforms in the development of war tourism in iran, in this regard; in terms of purpose, it is practical and in terms of method, it is in the group of qualitative and quantitative researches. in order to analyze the information, the contextual theory model and fuzzy aras have been used. the statistical community in the current research also includes experts and elites in the field of study (tourism), which was done using the purposeful sampling method, the number (35) people were selected.the current research has been done with the aim of explaining the effective platforms in the development of war tourism in iran, in this regard; in terms of purpose, it is practical and in terms of method, it is in the group of qualitative and quantitative researches. in order to analyze the information, the contextual theory model and fuzzy aras have been used. the statistical community in the current research also includes experts and elites in the field of study (tourism), which was done using the purposeful sampling method, the number (35) people were selected.the current research has been done with the aim of explaining the effective platforms in the development of war tourism in iran, in this regard; in terms of purpose, it is practical and in terms of method, it is in the group of qualitative and quantitative researches. in order to analyze the information, the contextual theory model and fuzzy aras have been used. the statistical community in the current research also includes experts and elites in the field of study (tourism), which was done using the purposeful sampling method, the number (35) people were selected.the current research has been done with the aim of explaining the effective platforms in the development of war tourism in iran, in this regard; in terms of purpose, it is practical and in terms of method, it is in the group of qualitative and quantitative researches. in order to analyze the information, the contextual theory model and fuzzy aras have been used. the statistical community in the current research also includes experts and elites in the field of study (tourism), which was done using the purposeful sampling method, the number (35) people were selected.