کارآفرینی گردشگری و کیفیت زندگی در سکونتگاه های پیرامونی شهرهای شهرستان شاهرود

بخش مهمی از فعالیت‌های اقتصادیِ روستا مربوط به گردشگری و کارآفرینی در این عرصه می‌باشد که از طریقِ پویایی بخشیدن به توسعة اقتصادی- اجتماعی روستاها، ارتقایِ کیفیت زندگی روستانشینان را در پی دارد. پژوهش حاضر به‌منظور مطالعه نقشِ کارآفرینیِ گردشگری بر کیفیت زندگی روستائیان در سکونتگاه‌های پیرامونِ شهرهای شهرستان شاهرود انجام پذیرفته است. واحد تحلیل در این پژوهش سرپرستان خانوار در مناطق روستایی بود که 373 خانوار به‌عنوان نمونه انتخاب شدند و پرسشنامه به‌‌عنوان ابزار پژوهش، به‌‌صورت نمونه‌گیری در دسترس در اختیار جامعه آماری قرارداده شد. تجزیه‌وتحلیل داده‌ها با استفاده از آزمون تی، کای اسکوئر و تکنیک waspas انجام شد. خروجی آزمونt  ، معنی‌داری ابعاد و شاخص‌ها را تایید می‌کند و شاخص‌های کیفیت محیطی (11.946) و کیفیت آموزش (11.252)  به‌طور معناداری وضعیت مناسب‌تری دارند. نتیجه تجزیه‌وتحلیل داده‌ها با استفاده از آزمون کای اسکوئر نشان داد که گویه افزایش تنوع شغلی با میانگین (4.27) از مولفه اقتصادی، گویه انجام مسافرت سالانه با میانگین (4.22) از مولفه اجتماعی – فرهنگی، گویه استفاده از مصالح ساختمانی بادوام و مقاوم با میانگین (4.25) از مولفه کالبدی – فضایی و گویه عدم استقرار واحدهای مسکونی در مناطق پرخطر مثل حاشیه رودخانه‌ها با میانگین (3.69) از مولفه زیست‌محیطی بیشترین تاثیر را در ارتقای کیفیت زندگی روستائیان منطقه داشته‌اند.

tourism entrepreneurship and quality of life in peri-urban settlements of shahrood

study of the role of tourism entrepreneurship on the quality of life in rural suburban settlements of shahroud townshipabstractan important part of the economic activities of the village is related to tourism and entrepreneurship in this field, by improving the socio-economic development of villages, it improves the quality of life. the present study was conducted to study the role of tourism entrepreneurship on the quality of life in suburban settlements of shahroud and also to analyze the effects of tourism entrepreneurship on the sustainable development of these settlements. the unit of analysis was the heads of households in rural areas of shahroud in which 373 households were selected as a sample. the questionnaire was provided to the statistical population as a research tool in the form of available sampling. data analysis was done by using t-test, chi-square and waspas technique. the output of the t-test confirms the significance of the dimensions and indicators, and the indicators of environmental quality (11/946) and education quality (11/252) are significantly more suitable. the result of data analysis using the chi-square test showed that the item of increasing job diversity with an average of (4.27) from the economic component, the item of making annual trips with an average of (4.22) from the social-cultural component, the item of using durable and resistant construction materials with an average of (4.25) from the physical-spatial component and the issue of not establishing residential units in high-risk areas such as the edge of rivers with an average of (3.69) from the environmental component had the greatest impact in improving the quality of life of the villagers in the region.keywords: entrepreneurship, quality of life, t-test, waspas technique, chi-square testintroduction many of the costs and unfortunate consequences that pervade society and are referred to as socio-economic problems and has caused social disorders and anxiety in various forms, especially insecurity and behavioral disorders, as well as phenomena such as the uncontrolled growth of migration, increasing the rate of marginalization around metropolitan areas and many other problems; it is the result of ignoring the share of the village and the villagers in the development process. rural development policymakers believe that tourism can be used as a tool to revitalize rural areas by organizing and revitalizing local economic activities, improving the quality of life, and contributing to social, economic, and environmental sustainability. improving the quality of life in rural communities is the ultimate goal of rural development programs and projects. the main precondition for achieving this important issue is to provide suitable living conditions that can improve the quality of life in rural communities. one of the components that play an important role in improving the quality of life is tourism. tourism development provides the basis for increasing competitiveness in rural areas by making proper use of tourist attractions (local natural and cultural resources), enhancing spatial value, improving quality of life, creating added value, facilitating market access for small producers through collective action and the unification of the use of technology to produce and provide services. the background for the emergence of sustainable tourism development in rural areas is the development of entrepreneurship. rural tourism entrepreneurship approach has several positive effects on the quality of life of villagers through job creation, increasing incomes, increasing savings and proper use of resources (natural, human and capital) of the village an example of this statement can be seen in the villages of shahroud township.