عوامل موثر بر مشارکت در رویدادهای ورزشی آفلاین سومو، پتانک و او-اسپرت در پاندمی ویروس کرونا

در شرایط شیوع ویروس کرونا رویدادهای آفلاین توجهات عموم را از رویداد‌های حضوری و پخش زنده به سمت وب و فضای مجازی معطوف کرده است. هدف تحقیق حاضر بررسی عوامل موثر بر مشارکت در رویدادهای ورزشی آفلاین در پاندمی ویروس کرونا می‌باشد. روش تحقیق، توصیفی و از نوع پیمایشی و از نظر هدف کاربردی است و با روش معادلات ساختاری و رویکرد پی.ال.اس انجام شد. جامعه آماری شامل کلیه شرکت‌کنندگان در مسابقات کشوری آفلاین سه رشته ورزشی سومو، پتانک و او-اسپرت سال 1399 بودند که 300 نفر از شرکت‌کنندگان پرسشنامه محقق‌ساخته تحقیق را داوطلبانه تکمیل کردند. یافته‌ها نشان داد که مدل تحقیق از برازش مطلوبی برخوردار بوده و می‌توان از آن برای بررسی عوامل موثر بر مشارکت افرد استفاده کرد. اثر عوامل درگیری، رضایتمندی و نگرش افراد بر مشارکت آنها در رویدادهای ورزشی آفلاین معنی‌دار بود. یافته‌ها همچنین نشان داد عوامل ویژگی‌های رویداد، درگیری و رضایتمندی احتمال ایجاد نگرش مثبت نسبت به مشارکت در این رویدادها را افزایش می‌دهند. عوامل نگرش، رضایتمندی و درگیری در یک رویداد ورزشی آفلاین نیز می‌توانند واسطه‌ای بین ویژگی‌های رویداد و مشارکت در آن باشند. لذا با در نظر گرفتن این عوامل، تحقیق حاضر توسعه رویدادهای آفلاین را به عنوان یک استراتژی مهم در چنین موقعیت‌هایی پیشنهاد می‌کند.

factors affecting participation in offline sport events of sumo, petanque and o-sport during covid-19 pandemic

the recommendations and solutions provided by researchers in critical situations such as the spread of the corona virus lead us to a solution for holding sports events under special conditions in order to prevent the spread of such diseases while creating opportunities for people to participate in sports events and activities. in case of coronavirus outbreak, offline events have shifted the public’s focus from in-person and live streaming events to the web and cyberspace and it seems that in such a situation, the media and social networks and offline activities can break the spell of stillness and silence in the field of sports and open an opening to the attractive and popular world of sports. however, with many people unable to participate in their normal activities, it is important to take advantage of opportunities for physical activity and exercise in the midst of this global crisis. therefore, the aim of this study was to investigate the factors affecting participation in offline sport events during coronavirus pandemic.the research method is descriptive and survey type and applied in terms of purpose. the statistical population included all participants in the offline national competitions of the three sports of sumo, petanque and o-sport in 2021, in which 300 participants voluntarily completed the researcher-made questionary. the reliability of the research tool was reported using cronbach’s alpha method of 0.92. spss version 24 software was used for data analysis. finally, by using structural equation modeling based on the partial least squares approach with smartpls software, the research hypotheses and causal model testing of the identified variables were investigated. findings showed that the research model has a good fit and can be used to examine the factors affecting individual participation. the effect of factors of involvement, satisfaction and attitude of individuals on their participation in offline sports events was significant. findings also showed that the factors of event characteristics, involvement and satisfaction increase the likelihood of developing a positive attitude towards participation in these events. attitudes, satisfaction and involvement factors in an offline sports event, can also be intermediaries between the characteristics of the event and participation in it. finding new ways for individuals and society to participate in sports is considered a unique opportunity. holding offline sports events can be a creative solution to reduce the negative effects of crises such as the corona pandemic and fill the void of activities and holding sports events, because it eliminates direct and close contact between people and also reduces trips and commuting. many researches in line with the present research consider the level of involvement, attitude and satisfaction of people to be effective in increasing their sports participation. for example, mason (2005) refers to the attitude factor, alexandris et al (2007) and funk et al (2004) to the conflict factor and noori khanyourdi et al (2023) and yusuf et al (2019), soheily et al (2018) to the satisfaction factor. since these factors play an important and influential role in their participation in offline sports events, it is necessary to examine the factors that affect these variables. it is suggested that managers and sports professionals do their best and in different ways, such as raising the quality of events, increase the necessary grounds for the satisfaction of people to participate more in such events in conditions such as the corona crisis.the findings of the current research showed that the factors of attitude, satisfaction and involvement in an offline sports event can also be a mediator between the characteristics of the event and participation in it.