a dea-bsc approach for optimal combination of hotel room distribution channels

This paper considers another methodology for hotels, the utilization of a data envelopment analysis-balanced scorecard (dea-bsc) model to quantify the proficiency of the circulation channel blend. dea-bsc was picked for this examination because while conventional plans of action commonly center on one execution measure like a benefit, dea-bsc considers different measurements at the same time. contributions for this examination incorporated the level of rooms sold income of five conveyance channels. the yield was combined bsc normal. lodgings (dmus) for the examination included twenty select assistances, hotels situated all through iran. discoveries showed that the dea-bsc model had the option to utilize a channel blend as information sources and united bsc normal as yield to recognize proficient (benchmark) hotels and wasteful hotels. discoveries likewise gave estimation and heading concerning the hole between the hotels that were effective versus those that were most certainly not. the model couldn’t give data on whether one yield was more viable than another in adding to the achievement of a hotel (dmu), yet the discoveries produced by the dea-bsc model gave each wasteful lodging (dmu) with benchmark correlation data to help the wasteful hotel (dmu) to get effective.