the effects of needs assessment on graphic design in smart cities

The smart city or the virtual city are terms that will open up new dimensions of life to the electronics and by using the achievements of the world of information, internet and e-service providers, encourage citizens to use technology networks. the targeted engagement between smart city and smart citizen is formed when the smart citizen will visit the server or application mentioned not only for one time, but for multiple occasions. this is done when the server software is designed and presented with the level of awareness of the audience's need for content. based on the design theory of services, the designer is only regulating, designing, observing and interpreting needs and patterns of consumption that can create a user-centered environment for the audience. this descriptive-analytic research has been carried out in answering the question of designing services what features in the service cause users of these services to revisit and as a result of their success. . this is done when the server software is designed and presented by being aware of the content requirements of the audience. according to service design theory, the designer is only guided by the rule of designing, observing and interpreting the needs and consumption patterns that can provide a user-centered environment for the audience. this descriptive-analytic research has been done with regard to the concept of service design in response to the question: which features in the service will cause users to revisit theseservices and thus their success. so for this purpose, the website airbnb which is a successful website in the field of tourism and booking was analyzed and investigated, and the result shows that not only are the various visual factors but also the need for technology and the appropriate response to the needs of the audience will lead to clients' revisit.