the contribution of digital credit uprising on banking performance in tanzania: a case of nmb agency in dodoma city

As digital technology continues transforming the banking sector, the digital credit revolution is also becoming attractive in africa and worldwide. digital credit is a service that provides instant short-term loans offered via mobile money, especially in the banking industry. in tanzania, few studies have assessed its contributions to commercial banking performances. this study intends to evaluate the contributions of the digital credit uprising on banking performance in tanzania, focusing on the nmb agency in dodoma city. specifically, the study intends to assess the role of nmb digital credit platforms on bank performance; and examine the limiting factors hindering digital credit platforms’ performance in the banking industry. data were collected through surveys and interview methods and analyzed using multiple regression and content analysis. the study found a significant relationship between the presence of digital credit platforms and bank performance. however, the findings reveal that low customer awareness was a major limiting factor hindering nmb digital credit performance in the study area. the study concludes that nmb digital credit platforms, digital credit accessibility, and time for loan processing are key determinants of the digital credit uprising at nmb for the bank’s performance in dodoma city. the study recommends collaborative efforts between government and private sectors in regulating cyber security to enhance banking performance.