a literature review on organizational culture towards corporate performance

Syntheses of existing literature provide a framework for a broader understanding of the current state of the organizational culture. this literature review synthesized the relevant literature pertaining to the role of organizational culture on business performance in a perspective of the corporate group. the literature review comprised various published sources on the role of organizational culture, such as journals, periodicals, seminal books, and other published materials. the review focused on the conceptualization, measurement and examines various dimensions of organizational culture on corporate performance. after analysis of a wide range of renowned literature, it was found that organizational culture has a strong impact on the organizational performance. empirical evidences further showed that lack of cultural integration between member companies was a primary cause of failure in corporate groups. therefore, it is ascertained that cultural enhancing would result performance enhancement. business managers are recommended to establish an effective organizational culture in order to enhance corporate performance. therefore, how an effective organizational culture is established to enhance the corporate performance can be recognized as a needed research scope. moreover, this paper highlighted the prevailing theoretical and empirical gaps in the area of organizational culture towards corporate performance, and hence the findings may be useful for future similar studies.