Consumer Functional and Emotional Experiences with Internet of Things Products and their Effect on Purchase Intentions (Case Study: the City Bank's Mobile Bank in Tehran city)

This study explores the relationship between the internet of things (iot) product attributes and consumer functional and emotional experiences and the eventual impact of these experiences on consumer purchase intentions in city bank. this is an applied research conducted through a descriptive, correlational survey during 21 july - 21 december. this paper provides some insights into the iranian banking market for iot products. the statistical population included 127000 customers of city bank in tehran city who installed and used the city bank's mobile bank app on their mobile phones. based on the cochran formula, a sample to the size of 385 respondents is formed, the individual members of which are selected using simple random sampling. the data on research background are obtained through a library research and the empirical data are collected through field study, using standard questionnaires. the descriptive and inferential analyses were aided by spss and pls software. the results indicate that iot product connectivity, interactivity, sense of presence, intelligence, convenience, and security have a positive and significant effect on consumer emotional experience. in addition, it is found that iot product interactivity, sense of presence, intelligence, convenience, and security have a positive and significant effect on consumer functional experience, but its connectivity does not have such an effect on consumer functional experience. finally, we find that both emotional and functional experiences have a positive and significant effect on consumer purchase intentions.