Analysis of the Impact of Ethnocentric and Resistive Economy on Sustainable Competitive Advantage (Case Study: Automotive Parts Manufacturing Companies)

The present study aims to help market manufacturers through studying the effect of ethnocentric and resistive economy on sustainable competitive advantage. taking a look at the environment surrounding us we easily find out that today’s business world is quite different from how it used to be and companies need to gain sustainable competitive advantage to survive. sustainable competitive advantage is a factor that guarantees the company’s profitability for some years.in fact the study’s main concern is to investigate whether or not ethnocentric and resistive economy influence the formation of sustainable competitive advantage. the study is applicative in terms of the objective, descriptive in terms of the data collection, correlative and specifically based on structural equation model. the questionnaire was designed based on extant literature and its validity was confirmed by university experts. the population was made up of auto parts manufacturing companies’ managers and data analysis was done by spss 22 and smart pls 2.0. the research findings show the significant positive effect of ethnocentric and resistive economy on sustainable competitive advantage.