Designing and Explaining a Socially Responsible Marketing Model with Emphasis on the Retired Community in Gachsaran Oil and Gas Exploitation Company

Unlike other organizations, oil company employees retire at the age of 60, and their retirement is not based on 30 years of service. therefore, they require more attention during their retirement. accordingly, this research aims to design and explain a socially responsible marketing model emphasizing the retired community in the gachsaran oil and gas exploitation company. the research method was mixed–exploratory, based on the foundational data theory in the qualitative phase using purposive sampling, descriptive and inferential statistics, and structural equation analysis in the quantitative phase. the results show that the gachsaran oil and gas exploitation company has a process that cannot be performed separately from the society. therefore, having socially responsible marketing in the company can help retirees with public services, provide a way to strengthen the motivation of employees, and support the interests of the community during retirement. thus, these organizations need managers who can determine the organization’s future path with depth, guide individuals to the determined path, and create a motivation for transformation based on social marketing in employees of organizations.