Advancing Sustainable Banking: Innovative Strategies for Green Finance and Ethical Growth

Sustainable banking has emerged as a pivotal approach to addressing environmental, social, and governance (esg) challenges in the financial sector. this paper explores innovative strategies that banks can adopt to align profitability with sustainable development goals (sdgs). banks can create value by leveraging green finance, digital transformation, and ethical investment practices while minimizing environmental footprints and promoting social equity. the study highlights the role of artificial intelligence, blockchain, and data analytics in enhancing transparency, reducing operational risks, and driving sustainable financial products. furthermore, it examines policy frameworks, stakeholder engagement, and the integration of esg metrics in decision-making processes. case studies from leading institutions illustrate successful applications and the measurable impact of sustainable banking initiatives. the findings emphasize the necessity of a paradigm shift toward long-term value creation, fostering resilience in the financial sector and supporting global efforts to build a sustainable economy.