The Design of An Information Technology Model in Knowledge-Based Industries in the Pharmaceutical Sector, Considering the Economic Conditions of the Country (Using the Multi-Grounded Theory Method)

This article aims to present an information technology model in knowledge-based industries in pharmaceutical domain, considering country's economic conditions, relies on multi-grounded theory approach. study is applied in terms of its objective and is classified as qualitative research based on method of data collection to analyze data, maxqda software was employed. the results show, with main variables being category of evaluating information technology strategies; formulating information technology strategies; and implementing information technology strategies. other variables included in categories were defining organization's visions and goals; determining vital performance indicators for organization; analyzing organization's environment as causal conditions; variables related to foundations of strategic marketing orientation; foundations of strategic information technology orientation; and foundations of strategic organizational orientation as facilitators. this also encompassed challenges related to size of the organization; challenges regarding extent of information technology utilization; and challenges pertaining to type of industry as intervening conditions. finally, variables included enhancing information technology governance; improving information technology architecture; and implementing a library of information technology infrastructure as considered outcomes.