Adaptation of green culture, innovation, green performance in the organization in order to achieve economic and social sustainability

Today, the development of products and services is vital for companies that want to compete in existing markets as well as in new markets. therefore, companies can improve their green image by improving their environmental performance, which in turn helps to create new business opportunities and improve competitive advantage. whereas the relationship between culture and organization is like the relationship between personality and individual, the concept of organizational culture is considered as an effective factor in the productivity and performance of the organization, and if the appropriate work culture is well developed between management and employees, it will lead to consolidated organizational commitment, promotion of morals, higher performance and productivity. therefore, in this research, the relationship between adaptations of green culture, innovation, green performance to achieve sustainability is investigated. this is a descriptive survey and applied research. the results indicate that the adaptation of green culture on innovation has a positive and significant relationship. innovation has a positive effect on green performance to achieve sustainability and employee commitment. employees' commitment to green performance to achieve the sustainability, has a positive and significant relationship. at the same time, the mediating role of employees' commitment was confirmed.