Internal Marketing and its Impact on Organizational LoyaltyCase study of the Electricity and Gas Distribution Company - Mascara Branch

This study aims to demonstrate the impact of internal marketing with its dimensions (training,motivation, managerial support, empowerment, and internal communication), as an independentvariable, on organizational loyalty, as a dependent variable, among the employees of the electricityand gas distribution company -mascara branch. we designed a questionnaire for this purposeand diffused 30 copies among administrative employees in the studied company. we used the spssprogram for the analysis and the hypotheses testing. the study’s main results indicate a positiveeffect of internal marketing with its different dimensions on the organizational loyalty of the studiedcompany’s employees, besides a correlation between the two variables.