اثر المنتج الاخضر على القرار الشرائی للمستهلک النهائی -دراسة عینة من زبائن شرکة کوندور بولایة الشلف-

This study aims at determining the degree of influence of green products on the purchasing decision, by identifying the green products, their characteristics, and the purchasing decision in all its stages. we distributed the questionnaire to a sample of 107 condor costomers in the wilaya of chlef, distributed by sex, age, educational level, income, using the spss statistical package. we found out that there is an impact of green products on the purchasing decision at its various stages and in different degrees