تقییم الاصول المالیة: من مقاربات التسعیر التقلیدیة الى النماذج البدیلة -دراسة تحلیلیة ونقدیة -

The financial assets valuation is considered a cornerstone of the modern finance theory. investors and evaluators constantly aspire to realize the real value of their holdings and returns that should be earned as a reward for their investment risks. this paper aims to contribute in reviewing and evaluating the theoretical framework of different classical and alternative approaches to assess financial assets, by referring to their strengths versus weaknesses. in this context, the model called ‘’capital assets pricing model‘’(capm) has provided a pivotal benchmark to estimate the returns and risks of different financial assets in a way that contributed in rationalizing investment decisions for many decades. nevertheless, given to its extreme simplicity and contradicted conclusions, because of its inadequacy in dealing with various fundamental factors of risk pricing and the new financial realities, paved the way for the emergence of a second generation of pricing models to cover the shortcoming in the theory of financial valuation