اثر المسوولیة الاجتماعیة والاخلاقیة على الاعلانات التجاریة دراسة حالة شرکة موبیلیس-الشلف-

This study aimed to identify the reality of the adoption of social and moral responsibility by mobilis company and the extent of commitment to it..where the problem of study is as follows: to what extent social and moral responsibility affects commercial advertising at mobilis chlef company? the population study included mobilis customers. the sample was restricted to some university students, the employees of the youth employment agency and others from the telecommunications corporation. were distributed (347) questionnaire and retrieved (300) questionnaire.the study was divided into three main axes, the first axis dealt with the theoretical framework of the study,the second axis is the methodological framework for the field study and the third is the analysis of the results .the main finding of the study concluded that: there is a statistically significant impact on the social and moral responsibility in the company mobilis in terms of: (believe price, clarity of information, promotional messages sincerity, sincerity of information, the company's contribution to the development of society) to commercial advertisements.