le pays d’origine de la marque et l’attitude du consommateur local - etude du marche de lubrifiant automobile Algerien -

The purpose of this study is to determine the impact of the brand on the local consumer’s attitude formation, which conducts to a positive behaviour. to do this, a model has been adapted on algerian automotive lubricants sector.in order to achieve the objectives of the study and testing the hypotheses, we designed a questionnaire to collect the preliminary data of the study and to analyse them. we chose a convenience sample of 220 individuals, and the return rate was 93%. the measurement scales were adapted from previous studies to confirm the appropriate questions for each variable in the study.as a result, it has been found that the standardization character of naftal and local dimension have a positive influence on the country of origin perception which have in turn impact on attitudes.