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اثر اخلاقیات تنشیط المبیعات على ولاء الزبائن (من وجهة نظر الزبائن- عینة بولایة الجلفة-)
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نویسنده
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حلیمة جعفر ,خالد قاشی
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منبع
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اقتصاديات شمال افريقيا - 2019 - دوره : 15 - شماره : 20 - صفحه:231 -242
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چکیده
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Due to the importance of sales promotion in programs and company activities, providing them with an ethical and decent form has become a necessity, since fraud and deception cause severing in relationship between the company and its customers , which lead to a failure in achievieng their loyalty . therefore our study has provided by a case study to investigate the impact of ethical sales promotion on customers loyalty, through conducting a questionnaire on a sample of customers of djezzy in djelfa.
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کلیدواژه
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Ethical Sales Promotion ,Customers Loyalty ,Djezzy ,Djelfa
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آدرس
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جامعة البلیدة 02, الجزائر, المرکز الجامعی بتیبازة, الجزائر
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پست الکترونیکی
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khaledgachi2000@yahoo.fr
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Authors
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