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   اثر اخلاقیات تنشیط المبیعات على ولاء الزبائن (من وجهة نظر الزبائن- عینة بولایة الجلفة-)  
   
نویسنده حلیمة جعفر ,خالد قاشی
منبع اقتصاديات شمال افريقيا - 2019 - دوره : 15 - شماره : 20 - صفحه:231 -242
چکیده    Due to the importance of sales promotion in programs and company activities, providing them with an ethical and decent form has become a necessity, since fraud and deception cause severing in relationship between the company and its customers , which lead to a failure in achievieng their loyalty . therefore our study has provided by a case study to investigate the impact of ethical sales promotion on customers loyalty, through conducting a questionnaire on a sample of customers of djezzy in djelfa.
کلیدواژه Ethical Sales Promotion ,Customers Loyalty ,Djezzy ,Djelfa
آدرس جامعة البلیدة 02, الجزائر, المرکز الجامعی بتیبازة, الجزائر
پست الکترونیکی khaledgachi2000@yahoo.fr
 
     
   
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