Investigating the Argumentative Deceptive Strategies in the Simpsons Series: A Pragma-dialectical Study

The present work investigates the pragma-dialectical aspects of fallacies and explores the way manipulation is utilized in one of the longest televesion shows: the simpsons. hence, it aims to identify the argumentative deceptive stategies of the simpsons series, including the fallacies, breaching the grice's conversational maxims, using the argumentative appeals, and to analyze them correspondingly. as a result, it has adopted an eclectic model to cope with targeted data and research aims; a model that consists of van eemeren’s (2018) and van eemeren and grootendorst’s (1987) models for fallacies, walton’s (2004), kennedy’s (2007), and ramage et al’s (2010) models for the argumentative appeals, and finally grice's (1975) cooperative principle for breaching conversational maxims.the findings of the present work display that the characters in the simpsons’ employed argumentative deceptive stategies to manipulate the opponents. the arguers employ these strategies to either strengthen their point of view or to put thier opponents in awkward difficult positions in order to accept such viewpoint.