Stylistic Functions and Uses of Phonological Devices in the Family First Online Advertisements

Commercial advertisements in magazines are used to grab the reader's attention, arouse desire, create satisfaction and motivate readers to buy the advertised products. this study is concerned with the stylistic function and use of phonological devices in the family first online advertisements. the analysis is conducted on six advertisements texts taken from the family first magazine. thus, the study main goal is to investigate the stylistic phonological devices that are mostly used in commercial advertisements of the aforementioned magazine to convince their readers, besides, achieving other stylistic effects. the results show that the copywriters if the family first magazine rely on mostly on assonance and consonance as stylistic phonological devices. they employ them in such a way to convince and effect the readers of how good their products are.