ارائه الگوی هویت‌سازی برند لباس پلیس زن

زﻣﯿﻨﻪ و ﻫﺪف: ﺑﻪ دﻟﯿﻞ اﻫﻤﯿﺖ ﻓﺮاوان ﻟﺒﺎس ﭘﻠﯿﺲ زن در ﺟﺎﻣﻌﻪ اﯾﺮان و در راﺳﺘﺎی اراﺋﻪ ﯾﮏ ﺑﺮﻧﺪ ﻋﻔﺎف و ﺣﺠﺎب در داﺧﻞ و ﺧﺎرج از ﮐﺸﻮر و ﻫﻤﭽﻨﯿﻦ ﺳﺎﺧﺖ ﯾﮏ ﺑﺮﻧﺪ ﺑﺮای ﭘﻮﺷﺎک ﭘﻠﯿﺲ، ﻫﺪف اﯾﻦ ﭘﮋوﻫﺶ، اراﺋﻪ اﻟﮕﻮی ﻫﻮﯾﺖ ﺳﺎزی ﺑﺮﻧﺪ ﭘﻠﯿﺲ زن ﺑﻮد. روش: اﯾﻦ ﻣﻄﺎﻟﻌﻪ، از ﻧﻈﺮ ﻫﺪف، ﮐﺎرﺑﺮدی، از ﻧﻈﺮ ﻣﺎﻫﯿﺖ، اﮐﺘﺸﺎﻓﯽ-ﺗﺤﻠﯿﻠﯽ و از ﻧﻈﺮ ﮔﺮدآوری داده، ﮐﯿﻔﯽ اﺳﺖ. ﺟﺎﻣﻌﻪ آﻣﺎری اﯾﻦ ﭘﮋوﻫﺶ، ﺧﺒﺮﮔﺎن ﺻﻨﻌﺖ ﭘﻮﺷﺎک و ﻣﺪﯾﺮان ﻧﯿﺮوی اﻧﺘﻈﺎﻣﯽ ﺑﻮدﻧﺪ و ﻧﻤﻮﻧﻪ ﻫﺸﺖ ﻧﻔﺮی، ﺑﺎ ﻓﻦ ﻣﺼﺎﺣﺒﻪ ﻋﻤﯿﻖ، ﺑﺎ رﺿﺎﯾﺖ آﮔﺎﻫﺎﻧﻪ و ﺗﺎ رﺳﯿﺪن ﺑﻪ اﺷﺒﺎع داده ﻫﺎی ﻧﻈﺮی در ﻗﺎﻟﺐ روش ﻧﻤﻮﻧﻪ ﮔﯿﺮی، ﻗﻀﺎوﺗﯽ-ﻫﺪﻓﻤﻨﺪ ﻣﻮرد ﭘﺮﺳﺶ ﻗﺮار ﮔﺮﻓﺘﻨﺪ. ﺑﺮای ارزﯾﺎﺑﯽ ﭘﺎﯾﺎﯾﯽ، از ﭼﻬﺎر ﻣﻌﯿﺎر ﻣﻘﺒﻮﻟﯿﺖ، ﻗﺎﺑﻠﯿﺖ اﻃﻤﯿﻨﺎن، ﻗﺎﺑﻠﯿﺖ اﻧﺘﻘﺎل و ﻗﺎﺑﻠﯿﺖ ﺗﺎﺋﯿﺪی، ﺑﻬﺮه ﮔﺮﻓﺘﻪ ﺷﺪ و ﻣﻮرد ﺗﺎﺋﯿﺪ ﻗﺮار ﮔﺮﻓﺖ. ﯾﺎﻓﺘﻪ ﻫﺎ و ﻧﺘﺎﯾﺞ: در اﯾﻦ ﭘﮋوﻫﺶ، 248 ﮐﺪ اوﻟﯿﻪ اﺳﺘﺨﺮاج ﺷﺪ ﮐﻪ در ﻗﺎﻟﺐ ﻫﻔﺖ ﻣﻘﻮﻟﻪ و 15 زﯾﺮ ﻣﻘﻮﻟﻪ ﺑﻪ اﯾﻦ ﺷﺮح ﺳﺎزﻣﺎﻧﺪﻫﯽ ﺷﺪﻧﺪ: اﺗﮑﺎ ﺑﻪ ﺗﻮان داﺧﻠﯽ و ﻓﺮﻫﻨﮓ ﺑﻮﻣﯽ)ﺣﻤﺎﯾﺖ از ﻓﺮﻫﻨﮓ اﯾﺮاﻧﯽ-اﺳﻼﻣﯽ، ﻧﮕﺮش ﻣﻠﯽ و ﺟﻐﺮاﻓﯿﺎﯾﯽ(، ﺑﺼﺮی)رﻧﮓ و ﻃﺮاﺣﯽ(، رﻗﺎﺑﺖ ﭘﺬﯾﺮی ﺟﻬﺎﻧﯽ)ﻗﺎﺑﻠﯿﺖ ﻫﺎی ﺑﺼﺮی، ﻗﺎﺑﻠﯿﺖ ﻫﺎی ﺟﻬﺎﻧﯽ ﯾﮑﭙﺎرﭼﻪ(، ﻣﺤﺘﻮاﯾﯽ)ﺻﻼﺑﺖ و ﭘﺎﯾﺪاری، اﻋﺘﻤﺎدﺳﺎزی(، ﻓﺮدی)ﭼﺎﺑﮑﯽ، اﺳﺘﺤﮑﺎم(، ﺳﺎزﻣﺎﻧﯽ)درﺟﻪ ﻧﻈﺎﻣﯽ، ﺟﺎﻧﻤﺎﯾﯽ ﻧﻤﺎدﻫﺎی اﻧﺘﻈﺎﻣﯽ، اﺑﺰارﻫﺎی ﻣﺤﺎﻓﻈﺘﯽ-اﻧﺘﻈﺎﻣﯽ( و اﻗﺘﺼﺎدی)ﻗﯿﻤﺖ ﺗﻤﺎم ﺷﺪه، ﻫﺰﯾﻨﻪ ﻫﺎ(. اﻟﮕﻮی اراﺋﻪ ﺷﺪه درﺑﺮﮔﯿﺮﻧﺪه ﻫﻤﻪ ﻋﻮاﻣﻞ ﻣﻬﻢ در زﻣﯿﻨﻪ ﺳﺎﺧﺖ و اراﺋﻪ ﻫﻮﯾﺖ ﺳﺎزی ﺑﺮﻧﺪ ﭘﻠﯿﺲ زن اﺳﺖ و ﻣﯽ ﺗﻮاﻧﺪ ﺑﺮای ﺑﺎزﻃﺮاﺣﯽ ﻟﺒﺎس ﭘﻠﯿﺲ زﻧﺎن در ﺟﻤﻬﻮری اﺳﻼﻣﯽ اﯾﺮان ﻣﻮرد اﺳﺘﻔﺎده ﻗﺮار ﮔﯿﺮد.

Presenting the Identity Model of the Female Police Clothing Brand

Background and Aim: Due to the great importance of female police uniforms in Iranian society in order to present a brand of chastity and hijab at home and abroad, as well as building a brand in the field of law enforcement, the purpose of this study was to provide a model for identifying female police brand and Finally, it has been a good idea to map out the future.Method: The research method of this study, from the perspective of purpose; Functional, in nature; Exploratory-analytical and in terms of data collection methodology, the qualitative method was using a contractual qualitative analysis strategy with in-depth interview technique (no follow-up questions with maximum professional diversity), with informed consent and up to the point of saturation of theoretical data in the form of method. Sampling continued judgment-purposefully. To evaluate and validate data (reliability); Four criteria of acceptability, reliability, portability and verifiability were used and approved.Findings and Results: After conducting the interviews, 248 initial codes were determined and using the category review process, content themes including 7 categories, along with 15 subcategories related to designing an appropriate pattern for identifying the brand of police uniforms became female. The categories were: reliance on internal strength and indigenous culture (supporting Iranian-Islamic culture, national and geographical attitude), visual (color and design), global competitiveness (visual capabilities, integrated global capabilities), content (strength and stability, Trust building), individual (agility, resilience), organizational (military rank, placement of law enforcement symbols, security-law enforcement tools) and economic (cost, costs).