بررسی نقش میانجی مدیریت دانش در تاثیر سرمایه اجتماعی و ظرفیت جذب بر عملکرد مالی شرکت‌های داﻧﺶ‌ﺑﻨﯿﺎن

پژوﻫﺶ ﺣﺎﺿﺮ ﺑﻪ ﺑﺮرﺳﯽ ﻧﻘﺶ ﻣﯿﺎﻧﺠﯽ ﻣﺪﯾﺮﯾﺖ داﻧﺶ در ﺗﺄﺛﯿﺮ ﺳﺮﻣﺎﯾﻪ اﺟﺘﻤﺎﻋﯽ و ﻇﺮﻓﯿﺖ ﺟﺬب ﺑﺮ ﻋﻤﻠﮑﺮد ﻣﺎﻟﯽ ﺷﺮﮐﺖ ﭘﺮداﺧﺘﻪ ﻣﯽ ﺷﻮد. اﯾﻦ ﭘﮋوﻫﺶ از ﻧﻮع ﺗﻮﺻﯿﻔﯽ-ﻫﻤﺒﺴﺘﮕﯽ اﺳﺖ. ﺟﺎﻣﻌﻪ آﻣﺎری ﭘﮋوﻫﺶ ﺣﺎﺿﺮ ﻣﺘﺸﮑﻞ از ﻣﺪﯾﺮان ﺷﺮﮐﺖﻫﺎی داﻧﺶ ﺑﻨﯿﺎن اﺳﺖ؛ ﺗﻌﺪاد اﻋﻀﺎی ﺟﺎﻣﻌﻪ ﺑﺮ اﺳﺎس ﭘﺎﯾﮕﺎه اﻃﻼع رﺳﺎﻧﯽ ﺷﺮﮐﺖﻫﺎی داﻧﺶ ﺑﻨﯿﺎن ﺑﻮد ﮐﻪ ﺑﺎ اﺳﺘﻔﺎده از ﻓﺮﻣﻮل ﮐﻮﮐﺮان و روش ﻧﻤﻮﻧﻪ ﮔﯿﺮی در دﺳﺘﺮس ﺗﻌﺪاد ﻧﻤﻮﻧﻪ 150 ﻧﻔﺮ ﺑﺮآورد گردیده و ﭘﺮﺳﺸﻨﺎﻣﻪﻫﺎ ﺗﮑﻤﯿﻞ ﺷﺪ. در ﻣﻄﺎﻟﻌﻪ ﺣﺎﺿﺮ از ﻃﺮﯾﻖ ﻧﻈﺮﺧﻮاﻫﯽ ﺑﺎ اﺳﺘﻔﺎده از «ﭘﺮﺳﺸﻨﺎﻣﻪ ﻣﺤﻘﻖ ﺳﺎﺧﺘﻪ» ﺣﺎﺻﻞ ﻣﻄﺎﻟﻌﺎت ﻧﺎﻫﺎﺑﯿﺖ و ﮔﻮﺷﺎل (1998)، داﮐﻮﺳﺘﺎ و ﻫﻤﮑﺎران (2018)، ﺑﺎﻫﺎت (2001) و ﻫﻮﻟﯽ و ﻫﻤﮑﺎران (2005) ﺑﺮ اﺳﺎس ﻃﯿﻒ 5 ﮔﺰﯾﻨﻪ ای ﻟﯿﮑﺮت اﺳﺘﻔﺎده ﺷﺪه اﺳﺖ. رواﯾﯽ صوری اﯾﻦ ﭘﺮﺳﺸﻨﺎﻣﻪ ﺑﺎ ﻧﻈﺮ اﺳﺎﺗﯿﺪ و ﺻﺎﺣﺐ ﻧﻈﺮان ﻣﺘﺨﺼﺺ در اﯾﻦ حوزه و رواﯾﯽ ﻣﺤﺘﻮای آن ﺑﺎ ﺷﺎﺧﺺ رواﯾﯽ ﻣﺤﺘﻮای ﻧﺴﺒﯽ ﺑﺎ ﺗﮑﯿﻪ ﺑﺮ نظرات 14 ﻧﻔﺮ از ﺧﺒﺮﮔﺎن آﮔﺎه ﺑﻪ ﻣﻮﺿﻮع ﭘﮋوﻫﺶ و ﭘﺎﯾﺎﯾﯽ ﯾﺎ اﻋﺘﺒﺎر آن ﻧﯿﺰ ﺑﺎ ﮐﻤﮏ آزﻣﻮن ﺿﺮﯾﺐ آﻟﻔﺎی ﮐﺮوﻧﺒﺎخ ﺗﺄﯾﯿﺪ ﺷﺪه اﺳﺖ. داده ﻫﺎ ﺑﺎ اﺳﺘﻔﺎده از ﻧﺮﻣﺎﻓﺰار spss و روش ﺣﺪاﻗﻞ ﻣﺮﺑﻌﺎت ﺟﺰﺋﯽ و ﻧﺮم اﻓﺰار اﺳﻤﺎرت ﭘﯽ.ال.اس. ﺗﺠﺰﯾﻪ وﺗﺤﻠﯿﻞ ﺷﺪﻧﺪ. ﺑﺮرﺳﯽ ﻧﺘﺎﯾﺞ اﯾﻦ ﺗﺤﻘﯿﻖ ﻧﺸﺎن داد ﮐﻪ سرمایه اﺟﺘﻤﺎﻋﯽ ﺑﺎ ﺿﺮﯾﺐ 4/330 ﺑﺮ ﻣﺪﯾﺮﯾﺖ داﻧﺶ و ﺑﺎ ﺿﺮﯾﺐ 7/303 ﺑﺮ ﻇﺮﻓﯿﺖ ﺟﺬب ﺗﺄﺛﯿﺮ داﺷﺘﻪ و ﺑﺎ ﺿﺮﯾﺐ 1/868 ﺑﺮ ﻋﻤﻠﮑﺮد ﺷﺮﮐﺖ ﺗﺄﺛﯿﺮ ندارد، ﻫﻤﭽﻨﯿﻦ ﻇﺮﻓﯿﺖ ﺟﺬب ﺑﺎ ﺿﺮﯾﺐ 6/966 ﺑﺮ ﻣﺪﯾﺮﯾﺖ داﻧﺶ و ﺑﺎ ﺿﺮﯾﺐ 5/217 ﺑﺮ ﻋﻤﻠﮑﺮد ﺷﺮﮐﺖ و ﻣﺪﯾﺮﯾﺖ داﻧﺶ ﻧﯿﺰ ﺑﺎ ﺿﺮﯾﺐ 9/496 ﺑﺮ ﻋﻤﻠﮑﺮد ﺷﺮﮐﺖ ﺗﺄﺛﯿﺮ ﻣﻌﻨﯽ داری دارد؛ ﻋﻼوه ﺑﺮ اﯾﻦ ﻣﺪ ﯾﺮﯾﺖ داﻧﺶ توانست راﺑﻄﻪ ﺑﯿﻦ ﺳﺮﻣﺎﯾﻪ اﺟﺘﻤﺎﻋﯽ ﺑﺎ ﺿﺮﯾﺐ 4/367 و ﻇﺮﻓﯿﺖ ﺟﺬب ﺑﺎ ضریب 5/056 را ﺑﺎ ﻋﻤﻠﮑﺮد ﺷﺮﮐﺖ ﻣﯿﺎﻧﺠﯽ ﮔﺮی ﮐﻨﺪ. ﻧﺘﺎﯾﺞ ﺑﻪ دﺳﺖ آﻣﺪه ﺣﺎﮐﯽ از آن اﺳﺖ ﮐﻪ ﺷﺮﮐﺖﻫﺎی داﻧﺶﺑﻨﯿﺎن ﻣﯽﺗﻮاﻧﻨﺪ ﺑﺎ ﺗﻘﻮﯾﺖ اﻗﺪاﻣﺎت ﺧﻮد در زﻣﯿﻨﮥ ﮐﺴﺐ و اﻧﺘﺸﺎر داﻧﺶ در ﺳﺎزﻣﺎن و ﻣﺪﯾﺮﯾﺖ آن و ﻧﯿﺰ ﺗﺤﻠﯿﻞ و اﯾﺠﺎد درک ﻣﺸﺘﺮک از اﯾﻦ داﻧﺶ ﮐﻪ ﻣﻨﺠﺮ ﺑﻪ ﺗﺄﺛﯿﺮﮔﺬاری در راﺑﻄﻪ ﺑﯿﻦ ﺳﺮﻣﺎﯾﻪ اﺟﺘﻤﺎﻋﯽ و ﻇﺮﻓﯿﺖ ﺟﺬب ﺑﺎ ﻋﻤﻠﮑﺮد ﺷﺮﮐﺖﻫﺎی داﻧﺶﺑﻨﯿﺎن ﺧﻮاﻫﺪ ﺷﺪ، اﺛﺮﺑﺨﺸﯽ و ﺑﻬﺮه‌وری ﺧﻮد را ﺑﻬﺒﻮد داده و ﺑﻪ ﺗﺒﻊ آن ﻋﻤﻠﮑﺮد ﺧﻮد را اﻓﺰاﯾﺶ دﻫﻨﺪ. ﯾﺎﻓﺘﻪ ﻫﺎ ﻧﺸﺎن داد ﺑﺎ ﺗﻮﺟﻪ ﺑﻪ اﯾﻨﮑﻪ ﻇﺮﻓﯿﺖ ﺟﺬب ﺑﻬﺘﺮ ﺷﺮﮐﺖ، ﭘﺘﺎﻧﺴﯿﻞ دﺳﺘﺮﺳﯽ ﺑﻪ داﻧﺶ ﺳﺎﯾﺮ ﺷﺮﮐﺖ ﻫﺎ را ﺑﺎﻻ ﺑﺮده و ﻣﻮﺟﺐ اﻓﺰاﯾﺶ ﻣﺰﯾﺖ رقابتی ﺷﺮﮐﺖ ﺷﺪه ﮐﻪ ﺑﺮای ﻣﺆﺳﺴﺎت ﻣﺎﻟﯽ ﻧﯿﺰ ﺻﺪق ﺧﻮاﻫﺪ ﮐﺮد.

investigating the effect of knowledge management on the performance and loyalty of employees with the moderating role of innovation (case study: employees of tabriz petrochemical company)

with the increase of social capital, the business of companies is prosperous. otherwise, many challenges will be placed on the way of companies’ success to retain customers, including solutions for organizations to gain competitive advantage, create and increase processes of knowledge absorption capacity in the organization, knowledge absorption capacity is the basis for increasing organizational knowledge. it is also attracting new knowledge in order to achieve organizational goals and also providing creative solutions to solve organizational problems. therefore, in this research, the mediating role of knowledge management in the effect of social capital and absorption capacity on the company’s financial performance is investigated. this research is descriptive-correlation type. the statistical population of this research consists of managers and employees of financial companies; 150 members of the sample were randomly selected and the questionnaires were completed. the data were analyzed using spss software and partial least squares method and smartpls software. were analyzed. examining the results of this research showed that social capital has an effect on knowledge management and absorption capacity and does not affect the company’s performance, also absorption capacity has a significant effect on knowledge management and company performance, and knowledge management also has a significant effect on company performance; in addition, knowledge management was able to mediate the relationship between social capital, absorptive capacity and company performance.