بررسی ارتباط عوامل موثر بر سبک‌ زندگی و کالبد خانه معاصر در شهر مشهد

بیان مسئله: رابطه متقابل و دوسویه خانه و جریان زندگی، به خانه هویتی فراتر از یک کالبد می بخشد؛ لذا برای فهم خانه، فهم رابطه انسان و خانه (اینجا سبک زندگی) ضروری می باشد و برای فهم سبک زندگی افراد جامعه، خانه اصلی ترین بستر بروز آن است. پرسش تحقیق: این پژوهش در پاسخ به پرسشی ناظر بر چگونگی رابطه کالبد خانه معاصر و سبک زندگی ساکنان، به شناخت عوامل موثر بر سبک زندگی و ارتباط آن با کالبد خانه های معاصر شهر مشهد می پردازد.  هدف تحقیق: تبیین عوامل موثر بر سبک زندگی و بررسی تحولات سبک زندگی به منظور کشف رابطه و میزان تاثیر آن بر انتخاب های افراد در حوزه خانه و مسکن هدف اصلی پژوهش می باشد. روش تحقیق: ترکیبی از توصیفی تحلیلی در بخش نظری و پیمایشی در بخش بستر پژوهش بوده و روش انتخاب نمونه ها تصادفی ساده است که از نرم افزار smart pls برای تحلیل داده ها استفاده شد. مهم ترین یافته  ها و نتیجه گیری تحقیق: از کلیدی ترین نتایج حاصل از بخش نظری این پژوهش، تعریف وجوه عینی و ترجیحی برای کلیت سبک زندگی است که پژوهشگران برای آن ها، زیرشاخه هایی با ابعاد اجتماعی، ارزشی، آیینی و مصرفی، به طور همسان تعریف نموده اند. نتایج پیمایشی، حاصل از برداشت میدانی 237 پرسشنامه مقبول از 250 پرسشنامه توزیعی میان ساکنین محلات مختلف شهر مشهد می باشد. نتایج این بخش، باعث شد ابعاد ارزشی و آیینی به علت اشتراکات فراوان ذهنی و معنایی با یکدیگر ادغام گردند، همچنین تعریف وجوه ترجیحی و عینی برای سبک زندگی قابل پذیرش شناسایی گردید. برخلاف تصور پژوهشگران، بعد ارزشی آیینی در قیاس با دو بعد دیگر اجتماعی و مصرف، در وجه عینی سبک‌زندگی ساکنین شهر مشهد از شدت معناداری کمتری برخوردار گردید که با توجه به میزان بالای بارهای عاملی گویه های الگوبرداری از تلویزیون و رسانه های مجازی در زندگی می توان علت کمرنگی اثر سنت ها و ارزش ها در زندگی جامعه معاصر مشهد را تا حدودی ردیابی نمود. در نهایت، به طور کلی سبک زندگی بر خانه و کالبد آن (از انتخاب موقعیت خانه گرفته تا تغییرات ریز داخلی آن) موثر شناخته شد و معناداری رابطه آن مورد تایید قرارگرفت.

A survey on Relationship between Factors Affecting Lifestyle and the Body of Contemporary Home in Mashhad

Abstract This research studies the factors which affect the residents’ lifestyle and the lifestyle effective rate on the body of contemporary homes in Mashhad city. In order to explain these factors and studying the residents’ lifestyle evolution, this research tries to discover the relationship and its effect on the home and its physical changes. The home is the ultimate place and body for displaying a high and thigh human lifestyle; because the lifestyle is a systematic set of activities and choices that manifests itself extensively in the home and in the individual family privacies; in fact, the home is the life activities Extensive behavioral headquarters litter; even with nowadays limited hours that family individuals have at home, it still has a special place in defining the person and his or her identity during his or her life choices. Therefore, the interconnectedness and the two way relation between home and the flow of life, bring the home an identity beyond a body; and it is necessary to understand the relationship between residents and the home (here mean lifestyle) in order to understand the home. Based on the results of the accomplished studies, this research has categorized the life stylistic factors by defining the objective and preferential dimensions and social, value, ritual and consumable as subdimensions. The study results are taken from gathering the field questionnaires; which there were 237 acceptable questionnaires from 250 distributed questionnaires among the residents of different neighborhoods of Mashhad city. The research method is descriptive analytic and the process of choosing the sample size was ‘simple random’; the analysis for this study was done by the Smart PLS software. The study results led to the integration of value and ritual dimensions due to the many subjective and semantic commonalities; also, the preferential and objective dimensions definition were acceptable for identifying the residents lifestyles. Other important points from the analysis of the findings are the role and the diminishing relationship of valueritual dimension in comparison with other social dimensions and consumption, in the objective aspect of the mitigation of residents of the city of Mashhad, which was contrary to the imagination of the researchers, as the researchers attributed this It was believed that the residence in the holy city, which is dominated by the presence of Imam Reza (AS), makes it a big difference to the livelihoods of its inhabitants with respect to other aspects of their lives. However, this was not achieved by analyzing the responses of this research. The point is that the media of the world, especially the cyberspace, are in the lives of today’s people, and the city of Mashhad seems to have been no exception to this in general, because in the objective dimension of consumption, the modeling of television and media Virtual ones like Instagram and Telegrams are 0.822 and 0.696, and this is the evidence of the diminution of traditions and values in the life of contemporary society in Mashhad.. The important point about the residents’ house location, choosing it and having internal changes at it, is that more than half of the respondents have changed their residence place after 7 years, while about 65% of them in less than 6 years had internal changes and home furnishings replacements. Eventually, it can generally be stated that the house and its body (from choosing the house location to having small changes in its internal spaces), there is a meaningful relationship with the factors affecting the residents’ lifestyle. Also, according to the Mashhad city residents who answered to the questions, the statistical analysis have shown that there is a meaningful relationship between the house and its status and body in one hand and the life stylistic factors in the other hand.