the efficiency of innovative techniques in improving new and traditional standards of corporates’ performance

Innovation is one of the basic tools of growth strategies to enter new markets, increase market share and create a competitive advantage. the purpose of this study is to evaluate the efficiency of innovative techniques in improving new and traditional criteria of ict field companies’ performance during the years 2013 to 2017. based on this goal, the research was conducted qualitatively and quantitatively. based on cochran sampling, 8 companies were selected as a statistical sample. in the first phase, to identify and determine the centers of decision-making units, inputs and outputs of the departments through delphi method, distribution of questionnaires and aggregation of opinions of individuals and in in the second phase, the classification of model inputs and outputs and weighting of parameters by delphi method and network analysis process method, and in the third phase of the research, the efficiency of innovative techniques in improving new and traditional performance criteria of ict fieldcompanies is investigated. according to the results of the present study and in general among 8 sample companies, the first rank of efficiency is awarded to iran arqam company and the 8th rank is awarded to iran telecommunication.