performance analysis and sustainability assessment of international markets: iran versus some other countries

Evaluating the performance of countries in international markets and measuring their efficient utilization of allocated resources provides a clear understanding of the state of business management within these countries. additionally, assessing the sustainability of performance in international markets is a crucial factor in predicting international trade outcomes. knowledge of countries' performance in international markets helps identify their economic and non-economic management statuses. furthermore, it aids in the allocation of financial support from global organizations. this article presents an innovative approach to designing a model that examines the performance of nations in international markets across both economic and non-economic dimensions, while considering the presence of undesirable factors. the model encompasses two stages: preparation and exploitation of existing platforms. it also assesses the sustainability of countries' performance during the studied period. to test the model, data from 21 countries between 2010 and 2017 were evaluated. the results indicated that the model effectively examines countries' performance and assesses its sustainability over time. based on these findings, an evaluation of iran's performance status among comparable countries was conducted, and a roadmap for enhancing iran's performance was provided.