motivation and intention to future donation among blood donors attending a tertiary care hospital blood bank in kerala

Background and aims: this study aims to identify the level of motivation among blood donors and their intention to donate again and suggest remedial measures to rectify de-motivating influences.materials and methods: a self-administered questionnaire was distributed among donors to collect data on variables related to the objective.results: most donors were men aged 18-24 years, graduates, and employed. the statistical analysis indicated a significant correlation between socio-demographic variables and intention to donate. fear is the major de-motivating factor, and waiting hours at the blood bank were rated as inconvenient.conclusion: recognition of the positive and negative motivation factors and measures to remove misconceptions of donors will go on a long way in the recruitment and retention of blood donors.