e-commerce and related factors on the performance of small and medium scale industries

This study aims to analyze 1) the development of demand for craft small and medium scale industries products through the use of e-commerce; the effect of e-commerce utilization, macroeconomic conditions, prices, 2) the intensity of promotion on product demand, 3) the effect of e-commerce utilization, macroeconomic conditions, prices, promotion intensity, and product demand for performance; and 4) the role of product demand in mediating the effect of e-commerce utilization, macroeconomic conditions, prices, and the intensity of promotion on performance. the results of the study show that the product demand variable gives a value of 0.371 while, influence of the business performance variable gives a value of 0.486. the results of the study show that the development of demand for handicraft products in denpasar through low e-commerce utilization, craft small and medium scale industries that utilize e-commerce demand more products than those who do not utilize, macroeconomic conditions have a positive and significant effect on product demand, the price has a negative effect and significant to product demand, while promotion intensity has a positive but not significant effect on product demand. crafting small and medium scale industries that utilize e-commerce have better performance than those that do not use, macroeconomic conditions, prices, and product demand have a positive and significant effect on performance. promotion intensity has a positive but not significant effect on performance. product demand variables mediate the effect of e-commerce utilization variables, perceptions of macroeconomic conditions, and price variables on the performance variables of small and medium scale industries.