comparison of visual, audiovisual and multimedia for early childhood to learn character based on design psychology paradigm

The research aims are (1) to find the urgency of involving design psychology in character education; (2) to explain the different types of learning media that are appropriate for character education for early childhood based on the design psychology paradigm; and (3) comparison of the effectiveness of visual, audiovisual and interactive media for character education for early childhood. the study was conducted using qualitative methods and critical analysis strategies. data were obtained through document study and validated by theoretical triangulation. data analysis used qualitative comparative analysis. the results of the research are: (1) the urgency of involving design psychology can find differences between the three visual, audiovisual, and interactive media; (2) differences in the variety of media found that in the visual media, there are no moving image reality; (3) books as visual media are more effective because they can give young children imagination to develop freely, not limited by place and time.