the strategy duta batik of palu city to promoting tenun ikat donggala fabricas cultural heritage through instagram

Tenun ikat donggala fabric is a copyrighted work of the kaili tribe that must be maintained as acultural heritage. production of tenun ikat donggala fabric can be found in the area of palu city anddonggala regency. in the process of development, the tenun ikat donggala fabric not widely known bythe public even though it has been featured in national level cultural events. the research objective was todetermine the strategy duta batik of palu city in promoting the fabric tenun ikat donggala as acultural heritage through instagram. the research method used is qualitative and the withdrawal ofinformants using key informants. the results showed that in carrying out promotional strategies, tourismambassadors used social media such as instagram to disseminate information about the tenun ikatdonggala fabric. which is the cultural heritage of the kaili tribe. the message used is in the national form(indonesian) and the regional language/accent that describes the uniqueness and durability of the fabric.the use of local language aims to be able to close emotional ties and provide awareness to localcommunities, especially millennials, to love and wear donggala ikat tenun cloth more as a culturalheritage from generation to generation.