the utilization of kampung coconut fruit (cocos nucifera) for a herbal massageoil as an effort to improve the economy of the cening village, pandeglang

The purpose of this research is as an effort to improve the economy of the cipening villagecommunity in pandeglang by utilizing the coconut fruit. the research method used a qualitative methodto explain the training activities of the coconut fruit processing into herbal massage oil. the resultsshowed that there was still minimal use of coconut fruit as an innovative product in the community ormsmes in cening village in particular, which became the basis for this service. the lack of productinnovation and diversification of processed coconut products as well as unattractive and standardizedpackaging encourages the implementation of this service. meanwhile, the abundance of coconut rawmaterials in the cening village environment can be a big capital that can be used as a superior product. asa solution, training in producing herbal massege oil as an effort to develop product innovation, marketingof products and good packaging will also be given to the cening village community. it is expected thatafter receiving training, the community and smes in cening village can innovate products, design theirown packaging and be able to independently operate promotional and marketing media. the output resultis a standardized product with an attractive product packaging design.