the effect of halal destination image, travel motivation and marine tourism asbranding icons on tourists' decisions to revisit

This research aims to investigate the influence of the halal destination image, travel motivation,and marine tourism as branding icons on the decision to return. the sample was determined by purposivesampling with the criteria of tourists visiting tanjung aan beach, who were included in the millennialgeneration with a minimum of one visit. this research uses of quantitative approach with a sample ofseventy-five respondents. data analysis used statistical product and service solution (spss) version 16.the results of this research showed that the halal destination image variable had a negative andinsignificant effect on the decision to revisit tourists, the travel motivation variable has a positive andsignificant influence on the decision to revisit tourists, and the marine tourism variable as a branding iconhas a positive and significant effect on the decision to revisit tourists. this research is expected to be areference, especially for the government and stakeholders in optimizing the implementation of the halaldestination image in a better direction, as well as increasing the decision to visit tourists to visit tanjungaan beach tourism.