the influence of country of origin and brand image towards perceived quality ofonline games

Gaming is one of the promising industries that continuously increase in both the number of usersand revenue. this study aims to find out the influence of country of origin and brand image to theperceived quality of online games. the research is conducted using quantitative research usingquestionnaires as a data collection method. there are 289 undergraduate students being studied which canbe divided into 71% male and 29% female. most of the respondents fall into the freshman year at the ageof 18 to 22 years old. the data collected then being analyzed using the pls method with warpplssoftware. the result of this study found out that country of origin significantly influences brand imageand perceived quality of the game amongst students. we also found out that brand image is successfullymediating country of origin and perceived quality of online game. this study is limited to universitystudents; therefore, it does not take into account the financial factors or other influencing factors for oldergamers. the findings on this study are in relevance to the previous research. this research can be a basisfor further research in similar topics and for a better understanding of indonesian gaming landscape.