consumer protection law study: a case study of ternate city

In essence, the position of business actors and consumers has not been balanced since thebeginning. business actors have the ability to know the ins and outs of producing goods and providingservices that exceed the level of consumer knowledge and also the ability to capitalize and a higherbargaining position. the imbalance that occurs in the contractual relationship between consumers andbusiness actors is indicated by the number of unilateral agreements (standard contracts) that sometimesgive and harm consumers. seeing the characteristics of a standard agreement above, it is clear that astandard agreement tends to be more beneficial to the entrepreneur because the form and especially thecontent guarantees the legal interests of the entrepreneur and the consumer only approves and signs theagreement offered by the entrepreneur. consumers are still entitled to legal protection in accordance withthe consumer protection law even though business actors take cover behind a disproportionatecontractual relationship.