the hidden transcripts of graphic designer to power of agency in denpasar city

The phenomenon of free design discourse raised by companies or printing agencies as a gimmickto face business competition has caused controversy in the graphic design field. indirectly, this discourseaffects the public mindset and becomes a negative stigma against the graphic designer profession. thefree design phenomenon is considered to be a threat to the existence of graphic designers and we shouldstand to fight it. the formulation of the problem raised includes the form of hidden transcripts, the factorsthat cause hidden transcripts, and the implications of the hidden transcripts of graphic designers to agencypower in denpasar city. this research uses a qualitative approach and is studied with semiotic theory,discourse analysis theory, and knowledge power relation theory. the purpose of this research is to answerthe form of hidden transcripts, the factors that causing hidden transcripts, and the implications of thishidden transcripts. the results of the analysis show that the forms of resistance media used by graphicdesigners are works of art and text with critical tones. this form of hidden transcripts is implied intoconventional media and digital media. the factor causing hidden transcripts is the competition betweentwo groups, the group that rejects free design (the idealist group) and the group that practices free design(the pragmatic group). the implications of hidden transcripts include: agents found this situation(competition), so that they can’t make a design for free again, hyperreality of free design, disharmony ofrelations between graphic designers and agents, and polarization of ideological battle arouse.