the influence of entrepreneur insight, market orientation, knowledge-sharingcapabilities, on the performance and competitiveness of smes in makassarindonesia

The purpose of this study is to determine the importance of entrepreneurship, market orientation,knowledge sharing capabilities that are combined with the application of innovation and businessstrategies to measure the performance of food & beverages smes using conventional methods and digitalmarketing in makassar that will lead to an increase in the competitiveness of the ukm itself through theperspective of consumer culture theory, applicative resource based view theory and technologyacceptance models. the research method uses quantitative approach. data analysis method used is partialleast square (pls). data analysis test tool uses smartpls 3.0 software. the results showed directly statedthat all variables have a significant and positive influence, as well as indirectly. directly states allvariables have a significant and positive effect.