organizational culture in shaping image of hospital, case study of islamicservices at rumah sakit islam bogor

This study aims to identify organizational culture of rumah sakit islam bogor in shaping animage of the hospital with islamic-based services. the purpose of this study is to find out how theorganizational culture at rumah sakit islam bogor in shaping the image as an islamic-based serviceshospital. the study applies a qualitative research method. the data collection technique used was a deepinterview and active participatory observation. a deep and direct interview was conducted byinterviewing director, head of general administration, human resources subdivision, as well as twofamilies of patients at rumah sakit islam bogor who had been treated more than four days. the result ofthis study is rumah sakit islam bogor has an organizational culture of faith, islam, and ihsan which areincorporated into values, beliefs, rules, habitual behaviour, as well as the physical form of it. theorganizational culture communicated to all members through a horizontal organizational communicationflow. the results of this communication flow make each member could implement the services whichprovided to patients and hospital visitors based on their organizational culture which shaping the image ofislamic based services hospital.