the effect of diffusion of fintech information through social media on changesin payment transaction patterns among young people in jakarta

The presence of e-wallet in various industrial sectors, both private and government, is a newbreakthrough in fintech (financial technology) innovation that allows people to make transaction inbuying and selling goods and services more easily. this new technology provides a more transparentelectronic payment system. however, until now there are still so many people who have not adopted andused e-wallet due to their lack of knowledge of this new financial technology. the approach to diffusionof innovation theory is carried out to see the effect of the use e-wallet fintech on changes in the sale andpurchase transaction patterns. the results show that the diffusion of fintech promotional messagesthrough social media and the adaptation to the use of e-wallet have an effect on changes in buying andselling transaction patterns among young people in jakarta.