market analysis of patchouli oil in aceh jaya aceh province

Patchouli from aceh is a source of patchouli oil producer with the best quality in the world. acehjaya is one of the areas that is very suitable for the development of patchouli cultivation in aceh andproduces patchouli oil which exported to abroad. in the marketing process will involve institutionsmarketing institutions whose role is to convey the results of production from producer farmers toconsumers. this research was conducted to determine the structure, behavior and performance of thepatchouli market in the patchouli marketing process in aceh jaya. the method used was in-depthinterviews assisted by questionnaires to be analyzed in a qualitative description by using concentrationratio for the biggest four (cr4). the results of the study showed that, the patchouli oil market structurein aceh jaya was highly concentrated and leads to monopoly, while the behavior of marketing institutionsin determining the choice of patchouli oil marketing channels in aceh jaya was divided into 3 typesnamely, channel 1: farmers- small collectors-cooperatives-exporters-consumers; channel 2: farmer –small collector- bog collector- exporter-consumer; channel 3: farmer-cooperative-exporter-consumer.judging from the marketing margin and farmer's share, the most efficient market performance waschannel 3.