influence of the environment, culture and image on selection of private senior highschool in region east jakarta

This study aims to get obtain information about the influence of the environment, culture andimage on the selection of senior high school. this research is an associative quantitative research. thestudy was conducted using a survey method with data analysis technique used to answer hypotheses is thestructural equation modeling technique. the population in this study were 995 respondents, and a sampleof 285 respondents were selected using random sampling. the study focused on four aspects thatdetermine the environment, culture and image of school selection. the results of the analysis conclude (1)there is a direct difference between schools on school selection, (2) there is a direct effect of schools onschool selection, (3) there is a direct influence in school image on school selection, (4). there is a directinfluence in the school environment on the school image (5). there is a direct influence of school cultureon school image (6). there is a direct influence of school environment on school culture.