Cultural Representation of the Traditional Housing in Melayu Jambi Local Culture

The study examines the relationship of architecture, conservation and tourism in representing acultural character. the study in particular assesses a building code which is the product of a collaborativegovernment strategy between tourism planning and cultural conservations. the research directive studyfocus on approach in tourism planning and regulation in maintaining cultural representation. study usinga case study of jambi, evaluates of legally binding guidelines in maintaining traditional architecture andinvestigates how local values are resilient to the vernacular identity. the study indicates that in jambithere is an emerging transformation towards the commercialization of local cultural products as potentialtourism attractions and modernity effects. the study also provides a significant example of how to reach adesirable strategy of conservation, where a pragmatic approach can be complementary to the cognitiveframework of local cultures and beliefs.