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   Social Capital of Entrusted Service Agents For Imported Fashion and CosmeticsProducts  
   
نویسنده Gora Radita
منبع International Journal Of Multicultural And Multireligious Understanding - 2020 - دوره : 7 - شماره : 6 - صفحه:217 -228
چکیده    The increasing online trading system through e-commerce and social media has triggered a groupof people, as entrusted service agents, to take part in the trade of fashion and cosmetics products carriedout by either individual or social communities. in an effort to support the success of this individualtrading system, the entrusted service agents take advantage of social capital to establish socialrelationships to be part of the circle of transactions for either re-sellers or sellers. social capital is a skillthat is inherent in an individual to establish social relationships with others. based on the results of thestudy, the entrusted service agents have the habit to gather with the hedonist community, such associalites and groups of wealthy people who have a consumptive nature, in a hope that in the circle ofsocial relations there will be a social structure in the pattern of circular communication to create massivepersonal trade transaction relationships.
کلیدواژه Social Capital ,Entrusted Service Agent ,Fashion And Cosmetics Products
آدرس Satya Negara Indonesia University, Indonesia
پست الکترونیکی radita.gora6@yahoo.com
 
     
   
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